In 2000, the Nova Scotia Human Rights Act defined breastfeeding as a human right and stated that women cannot be discriminated against based on sex or family status. In 2005 the provincial government adopted a breastfeeding policy supporting the Baby-Friendly Initiative™ (BFI). The Baby-Friendly Initiative™ is an international initiative, created by the World Health Organization and UNICEF, that helps organizations adopt practices that protect, promote and support breastfeeding (Nova Scotia, 2017).
In an effort to promote the BFI and create supportive environments for women and families, the Make Breastfeeding Your Business Campaign was created.
This kit has been created to help local businesses, organizations and governments to build their knowledge about breastfeeding and provide tools to better support breastfeeding women whether they are employees or clients (Nova Scotia, 2017).
Nearly 200 businesses and organization in Cape Breton have joined the Make Breastfeeding Your Business Campaign. Please check out the kit and contact us to join the initiative!